KidLink Tech
ROLE
UX Design Intern
Disclaimer: Due to the non-disclosure agreements with KidLink Tech,
I am limited in the amount of work I can show.
COMPETITORS
Caribu
Epic
TogetherApp
Competitive Analysis
I conducted a competitive analysis to identify the strengths and weaknesses of KidLink's key competitors and find opportunities for our app.
The following will give KidLink a competitive advantage:
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Homework share capability is unique to KidLink Tech
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Include a code for parental control when switching between children
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Include some activities that are aligned with educational standards
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An intuitive way for users to monitor and advance reading levels
S W O T
Strengths Weaknesses Opportunities Threats
• Used in over 160 countries and 4500 cities
• Strong social media following
• No read aloud option
• Activity page poorly organized
• Minimal activity options (mainly coloring pages)
• Not available on many devices (Kindle, Android Tablets, etc...)
• No homework share capability
• One-on-one calls only
• First of its kind
Together App Epic Caribu
• Quizzes & Audio books
• Built in dictionary
• Online and offline access
• Parent dashboard
• Strong social media following
• No free version for families
• Asks for credit card info right away
• No screen share capability
• No homework share capability
• Catered to schools, not families
• Large book selection
• Well known and used
in schools
• Very well organized
• Variety of fun activities
• Upload your own book
• Child mode available
• Games only available during screen share
• Small book selection
• No homework share capability
• No social media presence
• Only available on iOS and Android
• No desktop version
• Upload feature